in search of the right communication strategy
MARKETING MANAGEMENT
Assessment of marketing & communication activities
Competition communication analysis
Marketing strategy and planning proposal
Communication strategy and planning proposal
Marketing budget proposal or recommendations for optimizing the budget
Negotiation and contracting of marketing partners
Strategic partnership proposals and partner relationship management
INGREDIENTS OF THE COMMUNICATION STRATEGY
PR & CORPORATE COMMUNICATION
Media relations & press management
Press events organization
Elaboration of press releases & press articles
Corporate, brand and product communication strategy development
Customed information materials – concept, content, graphic design
CSR programs proposal, development and execution
Internal communication programs proposal and development
Crisis communication
IS THERE STILL ROOM FOR CREATIVITY?
Integrated Communication Campaigns
Creative concept development of corporate, product or service campaigns
ATL, BTL, PR, Online, Social Media communication strategy proposal and development
Communication & PR plan proposal and development
Media planning
Media buying
Execution of the campaign materials according to the creative concept
Proposals for customer loyalty programs
a picture worth a thousand words
BRANDING. REBRANDING
Brand positioning / repositioning proposal
Development of brand communication strategy, visual identity and brand identity
Brand architecture development
Branding (advertising graphic design and production)
a digital world
DIGITAL MARKETING
Websites building - concept, structure, design
Analyze current websites; recommendation of content, design, and structure optimization
Online campaign concept proposal
Negotiation, contracting and coordinating the implementation of online campaigns
Online campaign optimization analysis and recommendations
Development of Social Media communication strategy
BULLSEYE
DIRECT MARKETING
Direct marketing campaign concept proposal
Execution of presentation materials
Newsletters – concept, design, and content
Drafting letters and presentations for partners and potential partners
WE SOCIALIZE, THEREFORE WE EXIST
EVENTS
Event concept proposal
Event materials’ execution according to the event concept
Event implementation and coordination
Management of relationships with marketing and event partners
Event communication strategy proposal
Management of the press invited to the event
GOOD GOVERNANCE
PUBLIC AFFAIRS
Elaboration of Position Papers
Organization of working groups or think tanks’ meetings
Development of strategy and communication plan for Public Affairs projects or campaigns
Elaboration of press releases & press articles
Media relations & press management
SHARED KNOWLEDGE AND EXPERIENCES
TRAINING
Marketing and communication
Media training
Crisis Communication
Recommendation and contracting training companies for soft skills courses
